What you'll learn

Introduction to Account Based Marketing
The Evolution of ABM- From What to How
Why Account Based Marketing
Why and When ABM Fails
What is ABM Maturity Model
Sales and Marketing Alignment in ABM
Selection of Target Accounts in ABM
Marketing Programs in ABM
Measurement, Metrics and Reporting in ABM
ABM Tech Stack
90 Days Action Plan to implement Account Based Marketing in your organization
Scaling ABM

Requirements

No, this course covers everything from beginner to advanced

Description

Account Based Marketing or popularly known as ABM is the new B2B. Whether you are in sales or in marketing ABM is the new way to sell to your prospects. This course starts with the basic fundamentals of Account Based Marketing and then takes a deep dive into the ABM Maturity Model where we discuss about Sales and Marketing Alignment in ABM, Selection of Target Accounts in ABM, Marketing Programs in ABM, Measurement, Metrics , Reporting in ABM, Tech Stack in ABM, Scaling of ABM etc.

So if you want to dive into the world of Account Based Marketing, this course is tailor made for you

Who this course is for:

B2B Marketers interested in Accounts Based Marketing
Marketing Manager
Sales Manager
Business Owners
Website Owners
Marketing Freelancers
Demand Generation Managers
Marketing and Sales Specialists

Homepage: https://www.udemy.com/course/accountbasedmarketing/

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