Oreilly - The Rise of the Chief Marketing Technologist
by Laura McLellan, Mayur Gupta | Released November 2014 | ISBN: 3880431397001
A transformation is occurring within companies as marketing is rapidly becoming one of the most technology-dependent functions. Gartner predicts that by 2017 chief marketing officers will have a bigger technology budget than chief information officers. At the center of this transformation is a new type of executive: the chief marketing technologist. The job of CMTs is to align an organization’s marketing technology with its business goals, serve as a liaison to IT, and evaluate and choose technology providers. The best CMTs set a technology vision for marketing and are agents of innovation. In this interactive Harvard Business Review webinar, Gartner’s Laura McLellan and Kimberly-Clark CMT Mayur Gupta share their insights on the rise of the chief marketing technologist. Show and hide more
- The Rise of the Chief Marketing Technologist 00:59:19
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