Since its release in 2011, Snapchat has evolved into one of the most popular social messaging apps. But while its filters and amusing use of augmented reality can make for a fun way to connect with friends, many businesses are now using it to reach their customers. In this course, get acquainted with Snapchat and its creative tools, and learn best practices for getting your message across. Marketing and social media expert Martin Waxman starts off by showing how to navigate the app's user interface. Next, he explains how to align Snapchat with your content marketing plan, work with free and sponsored Lenses, craft a Snapchat Story that appeals to your customers, and create a Geofilter. Plus, he explores audience targeting options, and metrics for measuring your marketing efforts on Snapchat.