Lynda - Managerial Economics
Categories: Tutorials
Lynda - Managerial Economics - 492723
Lynda - Managerial Economics
Managers can use economics to strategize and solve a variety of business problems, from the mundane to the mission critical. In this course, IMD Professor of Strategic Marketing Stefan Michel explains how to use economic theory to answer strategic questions such as…


Table of Contents

  • Introduction
  • 1. What is Managerial Economics and How Do I Apply It?
  • 2. Demand Theory: What Are Customers Buying?
  • 3. Production Theory: What Should We Produce?
  • 4. Cost Theory: Which Costs Should I Worry About Now?
  • 5. Pricing Theory: What Should We Charge For It?
  • 6. Economics in Action
  • Conclusion

    • Lynda - Managerial Economics


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