What is brainstorming? Invented in 1948, brainstorming is still the dominant technique when it comes to idea generation. It combines creativity, problem solving, and group discussion.

Description

Unfortunately for creator Alex Osborn, most brainstorms fail before they ever begin. Why? Because the organizer doesn't have a clear picture of the purpose, process, or intended outcome. Many believe that unstructured brainstorming is a tremendous waste of creativity and potential.

Curious about how to brainstorm in a top consulting firm? It's the structured process on everyone's mind. While it's not magic, management consultants use this techniques to save time and find more creative solutions to their customers' needs.

In this course, John Burress brings brainstorming into the modern age, with rules and techniques widely used in management consulting firms that will help you set up and run more-effective creative brainstorming sessions.

I've spent the last 20 years working on complex management consulting projects. From launching new products to entering new markets, to merging two companies, I've seen time and again how difficult it can be, and how important brainstorming is to the success of projects.

20+ Brainstorming cases included:

• Brainstorm how to increase FedEx parcel revenue within existing market

• Brainstorm how to increase Burberry sales worldwide

• Brainstorm what a company should do with excess cash

• Brainstorm options available for the CEO to expand into electronic publishing

• Brainstorm the impact of Toronto opening a casino

• Brainstorm why the number of UK gasoline stations have declined

• Brainstorm how to increase your salary

• And a lot more real life cases you'll have in a consulting interview!

I'm excited to share the brainstorming techniques in this course because I know that they will help you pass the case interview, land a great consulting offer, become a better management consultant, and a more valuable asset for the projects you're working on. So let's get started.

• This course is designed with the people who want to become management consultants in mind
• This will be extremely useful for any corporate roles who are all brainstorming in some way and who all play a role in generating new ideas and making decisions
• It's also applicable for entrepreneurs who need to generate a large number of ideas so that they can produce different options for solving their challenges

Course content

• Introduction
  • Introduction
  • What you should know before watching this course
  • Using excise files
  • Free gift worth $199
• Brainstorming Fundamentals
  • Overview
  • What's the brainstorming within the context of management consulting
  • Where brainstorming fits in a strategy study
  • Where brainstorming fits in a case interview
  • An effective 2-step brainstorming technique
  • Management consulting case pack worth $499
• Private Sector
  • Understand private sectors
  • Brainstorm how to increase FedEx parcel revenue within existing market
  • Brainstorm how to increase Burberry sales worldwide
  • Brainstorm what a company should do with excess cash
  • Brainstorm options available for the CEO to expand into electronic publishing
  • Brainstorm why IT budgets typically go over budget and scope
  • Brainstorm how Emirates airlines can increase its revenue growth rate
  • Brainstorm why GAP costs rose in the recent recession
  • Brainstorm why reality TV is so popular
  • Brainstorm why airlines are hesitant to serve Sushi on flights
  • Brainstorm how a telco can be more efficient
  • Brainstorm how to improve Chinese automobile quality
  • Brainstorm how a CEO should price a new contraceptive requiring 1 pill per month
  • Brainstorm the pro/con of a miner leasing versus selling to Boeing/airbus
  • Brainstorm why steel supplier fragmentation is a problem in a bear market
• Public Sector
  • What’s the public sector?
  • Brainstorm the impact of Toronto opening a casino
  • Brainstorm why the number of UK gasoline stations have declined
  • Brainstorm the ways Frankfurt can improve its global image
  • Brainstorm Angela Merkel response to challenges integrating east and west German
  • Brainstorm how the US can reduce its oil dependency
  • Brainstorm how the IRS can reduce the tax evasion rate
• Individual
  • Brainstorm how to increase your salary
  • Brainstorm why US ice cream consumption increased during the recession
• Conclusion
  • Next steps
  • Course keynotes