Social selling is critical in today's highly connected world. It's key to building relationships and a diverse network of customers and contacts. Luckily, Salesforce is ideal for managing social selling. In this course, expert and instructor Christine Pereira combines the ideas of social selling with the powerful sales management tools in Salesforce. She explores how to leverage various social channels to create contacts and new accounts, and techniques for both listening and sharing. Without hearing what your customers need, it's impossible to talk to them about a solution. Learn how Salesforce can help you bridge the gap.