In this course, marketing expert Jamie Shanks takes you through the craft of creating and executing webinars that generate leads. Jaime shows how to map out your desired results, and shares strategies for driving demand and interest from prospects. He also provides best practices for assembling a panel that members will want to see, and explains how to use facts, trends, and insights to assemble a compelling story that captures the attention of your audience. Plus, he discusses how to promote and recruit sponsors, and shares hands-on tips for making your webinar look and sound great.