Social media dramatically altered marketing by allowing businesses to engage with their customers, rather than just talk to them. In this course, discover how to leverage social media in your overall marketing strategy, and learn best practices for leading social media campaigns that help you successfully connect with consumers. Brian Honigman provides an overview of social media marketing, explaining why making an investment in social media can benefit your business. He shows how to define your audience and craft a social media strategy focused on your organization's leading goals. Plus, he covers how to work with leading social networks such as Facebook, Instagram, and Snapchat, as well as how to drive results with paid ads, and use goals and metrics to measure your success.