Whether your WordPress site was designed to showcase a photography portfolio or generate leads for your business, analytics can help to shine a spotlight on what's working and what's not. By leveraging analytics, you can learn how people get to your content and where they go when they get there. In this course, explore the different types of analytics services that you can access, and when you'd use each one. Go through the steps of installing and configuring two different plugins that provide analytics and visitor tracking on your site—WordPress.com Stats through Jetpack and Google Analytics. Discover how to use these tools to measure and gauge how your website is doing.