by Bob Kasher | Publisher: O'Reilly Media, Inc. | Release Date: April 2008 | ISBN: 9780596519810

It seems that every week another major announcement is made in the sphere of mobile communications regarding a new product, service or opportunity. How can content providers of all types but particularly those in publishing take advantage of the growing opportunity mobile poses in reaching new markets both domestically and internationally.

1. Chapter 1: Introduction 00:16:06
2. Chapter 2: Make the global local 00:11:07
3. Chapter 3: Delivering educational materials 00:14:32
4. Chapter 4: Avoid exclusivity 00:18:55
5. Chapter 5: Three key facts about mobile 00:13:50
6. Chapter 6: Authorlink 00:17:59
7. Chapter 7: iPhone has increased awareness 00:16:02
8. Chapter 8: That's sooo cliche!!! 00:10:31
9. Chapter 9: Adeena Karasick video 00:05:10
10. Chapter 10: MPS Mobile 00:06:00