Lynda - Ebooks: Distributing and Marketing - 120613
Lynda - Ebooks: Distributing and Marketing
Are you writing an ebook? Or maybe you already have an ebook file. Where do you begin? This course is your first step on the road to publishing success as you learn about ebook trends and marketing tools; publishing requirements and options; the ins and outs of distributing ebooks; and the ebook marketing basics every author should know to launch their book effectively. Author David Wogahn covers the specifics of using Amazon.com, Barnes & Noble, Apple, and Kobo for distribution and presents the important pros and cons of using aggregators such as Smashwords and BookBaby. David also provides tips on selling ebooks from your website and how to take full advantage of the special services from Amazon, the largest bookseller in the world.


Table of Contents

  • Introduction
  • 1. Understanding Ebooks
  • 2. Measurement, Tracking, and Analysis Tools for Authors and Publishers
  • 3. Launching Ebooks: The Basics
  • 4. Ebook Launch Fundamentals: Predistribution Planning and Tasks
  • 5. Direct Distribution
  • 6. Aggregators/Third-Party Distribution Options
  • 7. Amazon Tools for Publishers
  • 8. Leverage Your Book Investment: What Else Can You Do with Your Ebook Files?
  • Lynda - Ebooks: Distributing and Marketing


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