by Michael Miller | Publisher: Que | Release Date: March 2016 | ISBN: 9780134541556

Almost 5 hours of video instructionOverviewSEO Essentials shows users everything they need to optimize any website to rank higher in Google and Bing search results. Description In these 32 videos, Michael Miller shows you how to optimize the content, design, organization, and code of your website to optimize your Google and Bing search results. You'll learn what search engine optimization (SEO) is, why it's important, and how it works. You'll discover how to optimize keywords, content, HTML tags, inbound links, and more to improve your site's search ranking. You'll also learn advanced techniques for B2C, B2B, and mobile marketing, as well as how to track and evaluate your SEO results. Finally, you'll discover how to integrate SEO into your overall online marketing plan. About the Instructor Michael Miller is a prolific and best-selling writer. He has written close to 200 books and produced dozens of instructional videos over the past two decades, on a variety of topics from computers to music to business. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience. Collectively, his books have sold more than a million copies worldwide.Skill LevelBeginnersIntermediateAdvancedWhat You Will LearnHow Google and other search engines work and what they look for when creating their search rankings.How to use SEO techniques to improve your site's search ranking.How to create linkworthy content.How to integrate SEO with social media.How to optimize your site for mobile and local search.How to create and implement an SEO strategy for your site.Who Should Take This CourseThese videos are ideal for marketing, design, and IT staff responsible for website design and performance.Course RequirementsBasic understanding of website design and HTMLBasic understanding of marketing conceptsPART 1: UNDERSTANDING SEARCH ENGINES AND SEO This series of lessons shows you how search engines work, why they're important to your website and business, and how you can use search engine optimization (SEO) to improve your site's search ranking. You'll also learn which search engines to target and how to prepare your site for the SEO process.PART 2: ESSENTIAL SEO TECHNIQUES These lessons teach you everything you need to know to optimize your site for better search performance. Learn all the major tools of SEO content optimization, keywords, HTML tags, design and organization, inbound link generation, and more. You'll even learn how to optimize images, videos, and other non-text elements on your site.PART 3: ADVANCED SEO TECHNIQUES Now that you've learned essential SEO techniques, it's time to go beyond the basics to rank even higher with Google, Bing, and the other search engines. In these lessons you learn how to submit your site to the major search engines, create and submit sitemaps, use rich snippets, and integrate your SEO with social media. You'll also learn specific SEO techniques for B2B and B2C, and discover some of the most powerful and popular third-party SEO tools. Bonus lesson learn how to avoid the most common SEO mistakes!PART 4: SEO FOR THE MOBILE INTERNET Even if your site is fully optimized for users with desktop or notebook computers, there's more work to be done. More and more users are accessing the Internet and searching from their iPhones and Android phones, which means you need to optimize your site for searching on these mobile devices. In these lessons you learn how mobile search is important, and how to optimize your site for mobile and local search.PART 5: MEASURING SEO EFFECTIVENESS How do you know when your SEO is working? In these lessons you learn all the key metrics you can use to track the effectiveness of your SEO efforts, and discover what you're doing right and wrong.PART 6: MANAGING A COMPLETE SEARCH ENGINE MARKETING PLAN SEO requires planning, execution, and tracking. In these videos you learn how to create a comprehensive SEO strategy for your site, how to integrate SEO into your overall marketing plan, and how to evaluate the performance of that marketing plan.About Que VideoQue Video helps you learn technology efficiently with easy-to-follow video tutorials covering popular software apps, online games, and more. All Que videos are professionally produced and feature the highest quality step-by-step instruction designed by trusted authors and trainers from Que Publishing, an imprint of Pearson - the world's leading learning company. View Que Videos at: http://www.quepublishing.com/quevideo.

1. 1.0: UNDERSTANDING SEARCH ENGINES AND SEO
   • 1.1 What Search Engine Marketing Is and Why It's Important 00:09:57
   • 1.2 How Search Engines Work 00:08:42
   • 1.3 How Search Engine Optimization Works 00:13:54
   • 1.4 Which Search Engines Should You Target? 00:15:15
   • 1.5 Auditing Your Current Site 00:09:22
2. 2.0: ESSENTIAL SEO TECHNIQUES
   • 2.1 Optimizing Your Site's Content 00:11:18
   • 2.2 Optimizing Your Site's Keywords 00:14:12
   • 2.3 Optimizing Your Site's HTML Tags 00:12:31
   • 2.4 Optimizing Your Site's Design and Organization 00:07:41
   • 2.5 Optimizing Inbound Links 00:09:30
   • 2.6 Optimizing Images and Videos 00:06:57
3. 3.0: ADVANCED SEO TECHNIQUES
   • 3.1 Submitting Your Site to Google and Other Search Engines 00:04:37
   • 3.2 Creating a Sitemap 00:09:45
   • 3.3 Using Rich Snippets 00:09:46
   • 3.4 SEO for B2C Sites 00:08:39
   • 3.5 SEO for B2B Sites 00:05:58
   • 3.6 Integrating SEO with Social Media 00:08:46
   • 3.7 Evaluating Popular SEO Tools 00:08:15
   • 3.8 Avoiding the Most Common SEO Mistakes 00:14:18
4. 4.0: SEO FOR THE MOBILE INTERNET
   • 4.1 Why Mobile SEO is Important 00:09:18
   • 4.2 Optmizing for Local Search 00:07:08
   • 4.3 Optimizing for Mobile Search 00:10:24
5. 5.0: MEASURING SEO EFFECTIVENESS
   • 5.1 Tracking Search Engine Rankings 00:08:06
   • 5.2 Tracking Referring Sites 00:06:17
   • 5.3 Tracking Search Queries 00:06:00
   • 5.4 Tracking Site Visitors 00:05:28
   • 5.5 Tracking Pageviews 00:04:10
   • 5.6 Tracking Your Competitors 00:06:18
   • 5.7 Evaulating Third-Party Tracking Tools 00:13:42
6. 6.0: MANAGING A COMPLETE SEARCH ENGINE MARKETING PLAN
   • 6.1 Creating an SEO Strategy for Your Site 00:10:23
   • 6.2 Integrating SEO into Your Online Marketing Plan 00:10:30
   • 6.3 Evaluating the Performace of Your Online Marketing Plan 00:06:06