While employees most likely reference your company in their LinkedIn profiles, does the content they share illuminate your organization's brand? By taking the time to leverage LinkedIn, you can help to build and define effective company and personal brands. In this course, join LinkedIn expert Viveka von Rosen as she demonstrates how to build an effective brand on LinkedIn. Viveka shows how to build a strong page, tell your story, share your culture, and help employees spread your message. Plus, she discusses the effectiveness of content in amplifying a brand on LinkedIn.