Today's audiences crave custom, quality visual content delivered with intent—but they don't respond to one-off content pieces the way they used to. Gone are the days when a single infographic could garner thousands of views and backlinks. Today, audience expectations have grown and with that, successful brand marketers are combining 12–14 types of visual content into single campaigns to meet those expectations. This means that the growing demand for skilled designers will continue long into the future. To remain relevant, designers will be expected to both art direct and execute on these campaigns, stretching their skillsets across dozens of visual content mediums.