by William Shin | Publisher: Packt Publishing | Release Date: April 2018 | ISBN: 9781788393768

Use R to analyze the performance of your website and increase your website's traffic and revenueAbout This VideoSee how segmentation can help you gain insights into your website's behaviorGrow your visitor count and increase your revenue through data-driven decisions and changesOptimize marketing campaigns by analyzing revenue and visitor data using RIn DetailIn this course, you will be introduced to important topics in web analytics with interesting hands-on projects to assess the performance of your website. This action-packed, must-have tutorial covers everything that you'd want to learn in web analytics for your website, and covers key concepts using R, Google Analytics, and the Flex dashboard. The course starts with an overview of key concepts such as segmentation followed by your first project, in the course of which you'll learn to plot visitors to a website in the last 6 months.After having taken this course you will be able to carry out the segmentation and categorization of your website's traffic and recognize loyal visitors and the impact of social media on your visitors. All the code and supporting files for this course are available on Github at https://www.packtpub.com/big-data-and-business-intelligence/visitor-insights-and-social-media-analytics-r-video

1. Chapter 1 : Segmentation – Visitors
   • The Course Overview 00:04:02
   • Understanding Segmentation 00:05:39
   • Visitors Versus Visitors by Type 00:06:38
   • Plotting Visitors to Websites over the Last Six Months 00:10:43
   • Building Our Business Dashboard 00:08:01
2. Chapter 2 : Segmentation – Monthly Revenue
   • Revenue Versus Revenue by Source 00:05:10
   • Plotting Revenue over the Last Twelve Months by Product Class 00:09:07
   • Building Our Business Dashboard 00:06:23
   • How Can Segmentation Continue to Help You? 00:07:20
3. Chapter 3 : How Effective Were My Past Marketing Campaigns?
   • How to Design an Effective Marketing Campaign 00:09:47
   • Measuring Customers Acquired via Campaigns 00:05:09
   • Building Cumulative Transactions Plots 00:10:27
   • Building Our Business Dashboard 00:04:27
4. Chapter 4 : How Loyal Are My Visitors?
   • Measuring Visitor Loyalty by Email Open Rates and Unsubscriptions 00:06:34
   • Measuring the Effect of Segmented Email Campaigns 00:12:43
   • Plotting Email Open Rates and Unsubscriptions 00:07:11
   • Building Our Business Dashboard 00:05:46
5. Chapter 5 : How Is Social Media Marketing Affecting My Website Traffic?
   • Understanding Social Media Analytics Versus Web Analytics 00:07:41
   • Plotting Sessions via Social Media by Traffic Source 00:09:04
   • Building Our Business dashboard 00:06:26
   • How Social Media Can Help Performance 00:08:56