by Laura Busche | Publisher: O'Reilly Media, Inc. | Release Date: August 2016 | ISBN: 9781491963562

Is your content running out of steam? Are you or your team having a hard time keeping momentum? Let content strategist Laura Busche jolt your content effort from moribund to masterful in this overview of how to build a powerful continuously operating content production machine. You'll gain access to the secrets of today's top content powerhouses; explore practical techniques for scaling and sustaining your operation; and learn to create irresistible content based on innovation, outsourcing, automation and research. Learn to design a powerful content marketing plan that keeps content fresh and on-pointPick up the basic techniques for generating hundreds of innovative content ideasDiscover five essential changes that improve the way audiences view and read content Explore ten simple changes that will instantly improve any blogSee how successful content managers use outsourcing to boost content supplySurvey ten types of content that went viral and learn why they didMaster the most important content marketing metrics and understand how to track themLaura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. She authored the O'Reilly title "Lean Branding"; contributes regularly to Smashing Magazine and Sitepoint; and is a member of the Global Shaper program at the World Economic Forum. She holds a business degree from American University and a M.A. in design management from the Savannah College of Art and Design.

1. Building a Powerful Content Marketing Plan 00:13:53
2. Simple Steps to Create Scannable Content 00:05:57
3. How to Come Up with Hundreds of Content Ideas 00:10:11
4. 10 Simple Changes that Will Instantly Improve Any Blog 00:10:27
5. 7 Habits of Content Managers Who Outsource Effectively 00:07:52
6. 10 Essential Content Marketing Metrics & How to Track Them 00:09:12
7. 10 Types of Content that Go Viral 00:08:42