by Paul McAleer | Publisher: O'Reilly Media, Inc. | Release Date: October 2015 | ISBN: 9781491935989

Learn how to design mobile apps that users love—and that also meet your business goals. In this video course, user experience (UX) expert and designer Paul McAleer takes you step-by-step, explaining techniques that will help you research, plan, design, and test your app. You'll learn how to approach content strategy, build efficient user interfaces, and present your project effectively to stakeholders. Learn information architecture fundamentals and how they are best applied in a mobile context, including sitemaps and taxonomies Dive into practical ways to address mobile from a design perspective, including Responsive Web Design Build a UI that includes individual widgets, tap targets, gestures, page flows, and page structures, animation, and interactivity Understand overall trends that affect mobile content, including text, video, and audio Examine hardware and software tools available for usability testing Learn structure, presentation style, and recommended best practices for communicating your design to stakeholdersPaul McAleer has over 30 years of experience in technology and design, including 20 years on the web and digital touchpoints for Orbitz, Gogo, Expedia, and Stanford Health Care. Paul is currently a UX manager at Rightpoint, where he delivers powerful apps, websites, and strategies for brands.

1. Introduction
   • Welcome 00:04:17
2. Strategy and Research
   • Introduction to Strategy and Research 00:01:27
   • The Role of Mobile 00:13:14
   • The New Mobile Context for Users 00:08:02
   • Tools of the Trade 00:15:17
   • Understanding Device Usage and Context 00:09:21
   • Synthesis and Analysis 00:13:56
3. Design
   • Introduction to Design 00:03:35
   • Crafting Your Mobile Design Approach 00:08:34
   • Information Architecture 00:12:41
   • Content 00:16:44
   • User Interface 00:42:35
4. Usability Testing
   • Introduction to Usability Testing 00:02:06
   • Designing Your Test for Mobile 00:23:42
   • Conducting Effective Mobile Usability Testing 00:24:47
   • Synthesis and Analysis 00:23:12
5. Presenting Your Work
   • Presenting Your Work 00:12:34
   • Best Practices 00:07:25
   • Making the Right Compromises 00:12:54
6. Conclusion
   • Wrap-Up 00:05:05



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