by Alex Genadinik | Publisher: Stone River eLearning | Release Date: July 2018 | ISBN: 70000SREAG16

After coaching over 1,000 entrepreneurs, I came up with a way to ease into business planning. I realized that every business has 3 core elements: product/marketing/financials. That led me to develop the concept of the 3-tier business plan which can be as short as 3 sentences to get you easily and comfortable started. Once you have your 3-sentence business plan, I show you how to extrapolate it into a 1-page business plan. After you have the 1-page business plan, I show you how to extrapolate it into a full business plan. Are you tired of being confused about how to write your business plan? Are you stuck on writing it? I understand how it feels. I've coached over 1,000 entrepreneurs to create a business plan, and I will help you too. When you finish this business plan course you will be able to write a fantastic business plan that gets the attention of investors. Your business plan will help you get moving in the direction of obtaining the wealth and success you have been dreaming of for yourself and your family. Try the course now and get on the path to achieving these goals. This course teaches you to write a business plan by going through each section of a business plan one by one, explaining what to write in each section of the business plan. Who This Business Planning Course Is For? People just starting a business People stuck on writing a business plan People who want to create a great strategy before starting their business People who need a business plan to help them raise money Beyond Business Planning Each section of the business plan gives you actionable advice for how you can handle that part of your business during the execution phase once you get started. I wish you much luck, success, and enjoyment in your business. I sincerely hope that this course helps you, and look forward to hearing about your future success! Sign up now, and start moving your business forward today. Sign up for this business plan course today, and get on your way to creating a fantastic business plan, and then your dream of creating a fantastic business. Who is the target audience? 1) Entrepreneurs 2) Small business owners 3) People who want to start a business

1. Course Introduction
   • Complete Guide to Writing Business Plans 00:01:38
   • Course introduction 00:01:19
   • Two exercises to start the course 00:02:34
2. Writing a Simple, One-Page Business Plan
   • Three sentence business plan 00:02:48
   • 3-tier business plan examples 00:04:02
   • 3-Tier business plan exercise 00:00:55
   • 1-page business plan example of a mobile app business plan 00:02:56
   • 1-page business plan for local business - lawn care example 00:03:58
3. Business Plan Fundamentals
   • What exactly is a business plan? 00:05:52
   • When you need a business plan 00:02:40
   • What is a business model 00:02:53
   • Length and writing style 00:04:25
4. Sections of a Business Plan
   • Executive summary 00:01:05
   • Executive summary example for app 00:02:17
   • Business or service section 00:07:20
   • Company stage 00:01:02
   • Company stage example 00:01:56
   • Your market size 00:10:23
   • Market size example from a real business plan 00:03:01
   • How to identify your target market 00:07:29
   • Target market example 00:02:49
   • Marketing plan section of your business plan - theory 00:02:46
   • Marketing plan section of your business plan - practical example 00:03:55
   • Marketing plan example 00:03:16
   • Your revenue streams 00:07:15
   • Revenue stream example 00:03:04
   • Current team with tips on how to build a founding team 00:08:37
   • Example of the team section 00:01:31
   • Your business competition and how to deal with competitors 00:07:27
   • Competition section example 00:02:48
   • SWOT analysis 00:03:39
   • Example of real business plan SWOT analysis 00:02:13
   • Business plan appendix 00:01:12
5. Business Plan Financials
   • Cash flow statement 00:05:16
   • Income statement 00:02:25
   • Forecasting for an existing business 00:05:06
   • How to make projections for a business which has not started 00:06:05
   • Unit economics 00:04:45
   • Unit economics example 00:02:22
   • Previous funding 00:01:55
   • Customer lifetime value (LTV) 00:09:57
   • LTV example 00:04:43
   • How to calculate the gross profit, net profit and the bottom line 00:03:13
   • Example of profit calculations in a business plan 00:01:38
   • What is the profit margin, and how to calculate your profit margin 00:00:50
   • Profit margin example 00:01:42
   • What is pro forma earning and how to calculate them 00:02:27
   • Pro forma earnings example 00:01:35
6. The Balance Sheet
   • Elements of a balance sheet 00:01:05
   • The assets of your company 00:01:18
   • The liabilities of your company 00:01:07
   • How to calculate equity 00:00:38
   • Balance sheet example 00:01:44
7. Exercises to Fix the 10 Common Business Planning Mistakes
   • Section introduction 00:00:34
   • Common business planning mistake #1 00:01:19
   • Common business planning mistake #2 00:04:03
   • Common business planning mistake #3 00:01:28
   • Common business planning mistake #4 00:01:41
   • Common business planning mistake #5 00:01:43
   • Common business planning mistake #6 00:02:02
   • Common business planning mistake #7 00:01:19
   • Common business planning mistake #8 00:01:51
   • Common business planning mistake #9 00:01:34
   • Common business planning mistake #10 00:02:22