by Jordan Cohen, Julian Birkinshaw | Publisher: Harvard Business Review | Release Date: October 2013 | ISBN: 3133576488001

Would you like to free up 20% of your workday to focus on responsibilities that really matter? Research indicates that on average, knowledge workers spend 41% of their time on activities that offer little personal satisfaction and could be competently handled by others. Yet changing work habits to spend time more productivity is easier said than done. But, there is a better way to manage your time to make you more productive and generate even better business results. In this Harvard Business Review webinar, Julian Birkinshaw and Jordan Cohen, co-authors of the recent HBR article ""Make Time for the Work That Matters,"" share a process that has helped executives achieve remarkable results by consciously deciding how to spend their time, deciding which tasks matter most, and dropping or outsourcing the rest.

1. Make Time for Work that Matters 1:00:40