by Zach Miller | Publisher: Packt Publishing | Release Date: August 2018 | ISBN: 9781789617184

Adwords, Adroll, Perfect Audience, Facebook, Criteo and 101 more retargeting platforms. See how easy it really can be to maximize your Return on Investments (ROI)About This VideoRetargeting works best in conjunction with inbound and outbound marketing or demand generation.Strategies involving content marketing, AdWords, and targeted display are great for driving traffic, but they don't help with conversion optimization.Conversely, retargeting can help increase conversions, but it can't drive people to your site. Your best chance of success is using one or more tools to drive traffic and retargeting to get the most out of that traffic.In DetailRetargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. How Does Retargeting Work? Retargeting is a cookie-based technology that uses simple JavaScript code to anonymously 'follow' your audience all over the Web. Here's how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won't affect your site's performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site. Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That's why most marketers who use it see a higher ROI than from most other digital channels.

1. Chapter 1 : Introduction
   • Introduction 00:01:41
   • Retargeting Overview 00:11:39
   • The Retargeting Companies 00:11:25
   • Social Media Retargeting 00:04:06
   • Make Sure You Qualify 00:07:44
   • User Intent and Engagement 00:08:29
   • Segmentation 00:08:44
   • Taking Your Traffic's Temperature 00:05:34
   • Banner Ad Sizes and Graphic Design 00:11:04
   • Frequency Caps 00:04:43
   • Google Retargeting 00:02:57
   • Perfect Audience Walkthrough 00:26:16
   • How Tracking Platforms Differ 00:04:47
2. Chapter 2 : Success Hacking
   • What Is Success Hacking? 00:02:18
   • Success Hacking the Landing Pages 00:08:19
   • Success Hacking the Offer 00:02:06
   • Success Hacking Ad Copy 00:10:08
   • Success Hacking Traffic Source 00:01:13
   • The Success Formula 00:04:01