by Doug Powell | Publisher: O'Reilly Media, Inc. | Release Date: November 2017 | ISBN: 9781492031222

In 2013, IBM, one of the world's largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Design Thinking and is addressing the needs of their users to deliver outcomes with speed and at scale.

1. A new approach to design thinking - Doug Powell (IBM Design) 00:10:30