Ethical behavior starts at the top. If leadership sets a good example, the rest of the organization will follow. Yet while most managers try to run ethical organizations, the headlines are rife with stories of corporate corruption. In this course, Bob McGannon helps you understand what business ethics is and why it is critical to the success of your business (especially in the era of social media). He also describes some of the behaviors and expectations you can put in place at your company today to promote ethical behavior from top to bottom.