Studies show that many companies consult social media to research the products and services they need to run their businesses. Platforms like Facebook and LinkedIn are great ways to introduce your products and services to potential customers. In this course, social media expert Luan Wise explains how social media marketing works within the business to business (B2B) context. Discover how to understand and communicate with the business buyer, who is often driven by budget and business requirements, not need or desire. Learn about the buying process, social selling, and content marketing, and explore the benefits of the five major platforms: LinkedIn, Twitter, Facebook, Instagram, and Google+. Luan also shares tips for creating a social media policy for your organization, and measuring your success.