Oreilly - The Ultimate SEO Link Building Mega Course

Oreilly - The Ultimate SEO Link Building Mega Course

by Zach Miller | Publisher: Packt Publishing | Release Date: July 2018 | ISBN: 9781789619775

https://www.oreilly.com/library/view/the-ultimate-seo/9781789619775/

Learn SEO for Images, Blog, Website, Video, Articles, On Page Optimization, Backlinks, Keyword Research and much moreAbout This VideoKeyword Research: Beginner to ExpertLink Building 101The Link Types You Can BuildResearch with LongTail ProScreaming Frog SEO GuideBuild .EDU &.GOV Links to Page 1 of GoogleGoogle MapsImage SEOHow to Optimize an Article to Page 1 of GoogleOn-Page Website Optimization GuideVideo SEO (2-in-1 mega course)Link Building Software SuggestionsExpired Domains & 301 Redirect SecretsThe Guide to Master Manual Link Building for IdiotsEmail Marketing MasteryThe Perfect Autoresponder Sequence Template to CopyIn DetailWe'll be learning about the important 20+ link types you can build. When you think about each link as it's own "animal", you can begin to see what types of links you want to keep in your "zoo" for Google to visit and grade (and by "zoo" I mean your website). When you build a variety of links (and especially high authority/quality links), you'll rank extremely high in the search engines. Google is always on the look out for websites that are "in high regard" from other websites. Showing the right links, in the right niches virtually forces Google to rank you.If you're looking to get your website, blog or company to Page 1 in Google; this is the guide to do just that. We go over every detail you need to know. Starting with keyword research and ending with how to find specific backlinks for your website, in your industry/niche. We hand hold you the entire way, and let go of the bicycle when you finally know how to gather these backlinks and create content for each and every network.

Chapter 1 : SEO Basics
- Introduction 00:01:02
- What Are Backlinks 00:03:33
- Less = More 00:04:42
- Structural Overview 00:05:22
- Content & Quality 00:03:01
- Quality via Relevance 00:04:17
- Anchor Diversity 00:06:42
- Vicinity 00:07:05
- SEO Beyond Link Building 00:03:21
Chapter 2 : Types of Links You Can Build
- The 20 Types of Backlinks 00:10:50
- Article Links 00:03:37
- Optimize an Article 00:20:00
- Optimize Readability 00:07:50
- Manually Hyperlinking Anchor Text 00:02:07
- Spintax & Link Tiers 00:05:09
- Blog Commenting Links 00:06:13
- Directory Links 00:07:07
- Document Sharing Links 00:08:41
- Exploit Links 00:04:33
- Forum Links 00:06:14
- Guest Book Links 00:03:39
- Article Guest Posts 00:03:24
- Image Comment Links 00:04:12
- Indexer Links 00:03:50
- Micro Blogging Links 00:04:19
- Pingback Links 00:03:13
- Referrer Links 00:04:51
- RSS Feed Links 00:04:42
- Social Bookmark Links 00:05:59
- Social Network Links 00:05:53
- Trackback Links 00:01:29
- URL Shortener Links 00:05:10
- Video Links 00:11:42
- Web 2.0 Links 00:04:49
- Wiki Links 00:04:50
Chapter 3 : Keyword Research
- Difference between Short & Longtail Keywords 00:05:52
- Keyword Planner 00:07:50
- Free Keyword Research Tool 00:06:09
- What Are Local Keywords 00:01:33
- Research vs Buyer Keywords 00:06:18
- Google Auto Complete Search Engine 00:02:16
- Paid Keyword Research Tool 00:06:50
- LongTail Pro Keyword Research 00:10:20
- Keyword Planner Sorting 00:09:59
- KW Finder Keyword Research 00:04:58
- KW Research Section 00:03:29
Chapter 4 : On-Page SEO Optimization
- Optimize an Article 00:20:00
- Optimize Readability 00:07:50
- Permalink Settings (WordPress or Any CMS) 00:01:03
- Yoast SEO Optimization Setup (Exampled in WordPress) 00:02:53
- Fastest Cache Settings (Exampled in WordPress) 00:05:01
- Yoast Real-Time Analysis for Any Site/CMS 00:02:16
- All in One SEO Plugin (Alternative SEO Plugin) 00:03:06
- Cache Speed Test 00:01:03
- Real-Time Ranking Case Study 00:07:44
Chapter 5 : Local SEO
- Local SEO vs Other SEOs 00:08:06
- The 4 Pillars of Google Maps Ranking 00:05:15
- Sign In to Google+ 00:01:23
- Keyword Planner & Sorting Breakdown 00:15:14
- Google My Business Registration & Optimization 00:11:36
- Descriptions Have Been Phased Out Currently 00:01:11
- Google Review Management & Marketing 00:18:51
- Additional Business Sites for Reviews 00:11:44
- Google My Business 00:05:54
- Citation SEO 00:09:16
- What Are Citations 00:07:30
- An Example Citation Setup 00:03:00
- WhiteSpark for Citation Analysis 00:03:00
- Outsource Local Citations 00:05:20
- The Difference in Citation Websites 00:05:15
Chapter 6 : Image SEO
- Traditional SEO vs Image SEO 00:04:38
- What is EXIF Data and How to Remove It 00:08:21
- Image File Size Optimization 00:11:16
- JPG vs PNG 00:01:48
- GIF Images 00:02:26
- Captions for Conversion Optimization 00:05:50
- Name and ALT SEO 00:04:37
- Adding ALT Tags to Images 00:01:14
- Create a Sitemap for Images 00:03:57
- The Goal of Image SEO 00:04:06
- Google Image Off-Page SEO 00:06:35
Chapter 7 : EDU & GOV Link Building Strategy
- What are EDU Links? 00:05:54
- Google Aggregate Ranking Algorithm 00:10:49
- Posting Comments on EDU & GOV Blogs 00:10:16
- Creating Profiles at EDU & GOV Websites 00:05:02
- Scholarship Backlinks from EDU & GOV Websites 00:07:17
- Resources for EDU & GOV Websites 00:04:11
- Resources II 00:00:42
- Offering Discounts for Links 00:04:17
- Student Groups 00:06:26
Chapter 8 : Video SEO (Google)
- 2 Types of Video SEO 00:08:12
- When to Host on YouTube and Why 00:06:49
- Self Hosting Video Solution 00:04:33
- Video SEO for Google 00:06:39
- Keyword Planner for Organic & Video Rankings 00:02:18
- Self Hosting means Self-Promoting 00:03:21
Chapter 9 : Video SEO (YouTube)
- YouTube Black vs White 00:04:46
- YouTube Auto Suggest for Keyword Research 00:08:02
- YouTube Analytics 00:03:15
- YouTube Video SEO Optimizations 00:04:39
- Find YouTube Tags 00:04:18
- VidIQ Extension 00:06:34
- Video Sitemap SEO 00:07:03
- Rules of Engagement 00:06:15
- YouTube Video Layout Blueprint 00:10:42
- YouTube Comments 00:02:01
- The Secret of Subscribers in SEO 00:03:01
- Create a Playlist for Hard SEO Terms 00:04:49
- Tubular and Other Tool Comparisons 00:04:26
- YTCockpit for Keyword Research & Tracking 00:02:48
- YouTube AdSense & Other Monetizations 00:09:34
Chapter 10 : Expired Domain Link Building
- What is a 30X Redirect 00:04:57
- Types of 30X Redirects 00:03:22
- How to Write the 30X Redirects 00:06:01
- Redirection of SEO Timeline 00:01:37
- Why You Can Lose Redirect SEO Link Juice 00:04:35
- How Long Should I Keep These Redirects 00:01:47
- Redirects with Google Penalties 00:03:38
- Your First Redirect is Called Canonicalization 00:02:40
- Why Secure Your Site 00:02:06
- How Much SEO Juice is passed in Google 00:04:02
- How Much SEO Juice is passed in Google II 00:01:43
- 3 Methods to Use Expired Domains 00:08:58
- DomCop Overview 00:16:29
- FreshDrop Overview 00:17:11
Chapter 11 : Software Overview
- Link Building Tiers 00:08:19
- Tier 1 Links & Software Suggestion 00:03:47
- Tier 2 Links & Software Suggestion 00:06:21
- Tier 3 Links & Software Suggestion 00:08:56
Chapter 12 : Email Marketing
- 100 Clicks a Day Formula 00:07:34
- Why Email Everyday 00:03:11
- The Attractive Character Overview 00:10:00
- Attractive Character II 00:17:41
- The Autoresponder Sequencing 00:05:47
- Soap Opera Sequence 00:12:56
- Seinfeld Email Sequence 00:10:52