Table of Contents

1. Getting Started
   • Internet Marketing Fundamentals 00:00:36
   • Getting Started 00:01:06
2. SWOT Analysis in Marketing
   • SWOT Analysis in Marketing 00:03:17
   • SWOT Analysis in Marketing Case Study 00:00:32
3. Marketing Research
   • Marketing Research 00:05:40
   • Marketing Research Case Study 00:00:49
4. Real Time Marketing
   • Real Time Marketing 00:05:48
   • Real Time Marketing Case Study 00:00:32
5. Brand Management
   • Brand Management 00:05:59
   • Brand Management Case Study 00:00:34
6. Social Media (I)
   • Social Media (I) 00:05:24
   • Social Media (I) Case Study 00:00:26
7. Social Media (II)
   • Social Media (II) 00:05:15
   • Social Media (II) Case Study 00:00:36
8. SEO Basics
   • SEO Basics 00:04:22
   • SEO Basics Case Study 00:00:24
9. Website Characteristics
   • Website Characteristics 00:04:21
   • Website Characteristics Case Study 00:00:28
10. Capturing Leads
    • Capturing Leads 00:05:29
    • Capturing Leads Case Study 00:00:35
11. Campaign Characteristics
    • Campaign Characteristics 00:05:34
    • Campaign Characteristics Case Study 00:00:32
12. Wrapping Up
    • Closing 00:00:22