Crafters often struggle with charging the prices that make their products profitable. They worry they’ll scare customers, lose sales, or constantly have to justify the higher price. But when you raise the perceived value of your product, the prices justify themselves.

In this class, Megan Auman will explore:

• The psychology behind price and what creates higher perceived value 
• Key elements of a business that must be polished to communicate higher prices 
• How to develop an action plan to improve their perceived value 
• Megan will help you identify the right places to increase the prices in your business. She’ll discuss how the quality of your website, photography, and copy all work together to create an experience that justifies a higher price point.