Doing your own PR can be really intimidating. It is easy to feel like you don’t have the right connections or budget to get featured in the media. And what happens when you don’t have enough product to meet the demands of a huge press mention? Andreea Ayers knows exactly how that feels and in PR for Crafters she’ll help you develop a complete action plan for getting and managing press.

You’ll learn how to:

• Find out what magazine editors are working on and who to contact
• Tailor pitches to magazines, bloggers, and other media outlets
• Increase sales after you get a press mention