A logo is a visual representation of a brand. And when you are relying on one single physical identifier to encapsulate a brand - the stakes are high. Find out what you should know in Logo Design 101 with Tim Frame. Tim has been in the branding business for more than twenty years. He’s designed logos, icons, brand identity systems, and retail graphics for companies of all sizes. In this class, he’ll teach you the complete process for creating an effective logo – from start to finish.

You’ll learn about:

• Researching and gathering relevant info
• Concepting, refining, and rendering a design
• Producing identity standards and basic style guide
• Considerations for making color decisions