Ongoing reputation management can take many forms. The key is to be organized, proactive, and attentive. In this course, B2C marketing expert Goldie Chan shares how to monitor and improve the reputation of your business's brand. Goldie explains the basics of reputation management and how it compares to public relations. She mentions the places where reviews from customers can be found, and discusses what you can do to help boost the ratings. She shares how to respond to customer comments, whether their feedback was positive or not. Additionally, she talks about how marketing reputation management can be handled by one person or a team of professionals.