Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and wondrous internet for the products and services they need. By leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. This course is about mastering those fundamentals. Join instructor David Booth as he covers how to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site.

Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.
Topics include:
What is SEO?
Reading search engine result pages
Researching keywords
Optimizing pages for keywords
Optimizing code and site structure
Optimizing nontext components of a webpage
Analyzing content quality
Defining your audience, topics, angle, and style
Building links to your content
Promoting your content via social media
Measuring SEO effectiveness
Optimizing ecommerce sites for search
Leveraging local SEO
Configuring sites for mobile