In today's digital age, social media platforms have become an integral part of our lives. With over 3.8 billion active social media users worldwide, these platforms offer a unique opportunity for individuals and businesses alike to connect with their target audience and share their message.

Understanding how to properly edit and post short form content is absolutely crucial if you’re trying to grow a personal brand, get more exposure for a business, or even looking to start a short form editing agency where you sell this service to other businesses….which is super in demand at the moment….and will probably only continue to grow.

Ultimately, posting short form videos to these platforms will bring more awareness and customers into your ecosystem, it’ll introduce your brand to new unfamiliar viewers that might not have otherwise ever found out about you, and it’ll help you reach a larger number of people in your target market (the reach of short form is absolutely MAD at the moment). You can reach sooo many people with a simple short video….in ways you never could previously.

Focusing on short form (in conjunction with other content too), is important for so many reasons. Here are 5 you should consider…

1. Attention Span: In today's fast-paced world, people have shorter attention spans. Short-form content offers a quick, easy-to-consume format that caters to this need. It's an effective way to grab your audience's attention and keep them engaged.

2. Viral Potential: Short-form content is highly shareable, making it easier for your content to go viral. Platforms like TikTok and Instagram use algorithms that promote videos with high engagement, increasing the likelihood of your content being seen by a larger audience.

3. Brand Awareness: Posting short-form content on these platforms is a great way to increase your brand's visibility. With millions of users active on these platforms every day, your content has the potential to reach a wider audience, increasing your brand's reach and recognition.

4. Increased Engagement: Short-form content is highly interactive, making it easier to engage with your audience. You can use features like polls, questions, and challenges to interact with your audience, increasing their engagement with your content.

5. It’s Cost-Effective: Creating short-form content is cost-effective compared to other forms of content creation. With just a smartphone, you can create engaging content that resonates with your audience.