http://www.myfonts.com/fonts/linotype/vesta/

In the late 1990s Gerard Unger won the assignment to design the signage system for the Holy Year celebrations to be held in Rome in 2000. The system he developed in cooperation with the design agency n|p|k used a classically inspired serif typeface, but the earlier proposals included a sans-serif, which became Vesta (2001). Vesta is a versatile family that can be used as a display face alongside Unger’s serif faces Gulliver, Capitolium or Coranto; it can also be used on its own, even in longer texts. Vesta is narrower and therefore more economical than some commonly used sans serifs such as Arial and Helvetica; there is also a noticeable contrast between thick and thin parts, which makes it more lively. Vesta is to be extended with narrow versions, small capitals and old style numerals, along with some special versions for headlines.

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