http://www.myfonts.com/fonts/daltonmaag/aktiv-grotesk/

The Aktiv Grotesk family is a 21st century interpretation of a grotesque sans typeface. It takes an authoritative but neutral position, lending your message support, without overpowering it.

Grotesque fonts have been hugely popular over the last fifty years, with designers and font-users choosing them for their neutrality, contemporary feel, utilitarianism, and seriousness; these are fonts which can be applied in a broad range of contexts and media. Aktiv Grotesk is therefore an ideal choice for branding exercises which require a diverse use of type, or where quiet authority is needed. Unlike many other grotesque font families, Aktiv Grotesk was specifically designed to stay true to the grotesque tradition. You will find that Aktiv Grotesk pairs well with robust serif fonts, such as the Cordale, King’s Caslon, and Lexia font families.