Welcome to the Digital age! Everything you do now can be accomplished online, either through a website, smartphone or another smart device. This also includes Marketing, or as it is now known as Digital Marketing.

Traditional marketing involves the four P's: product (or service), place (allocation, target), price, and promotion. Transitioning this to digital marketing involves different concepts: Search Engine Optimization (SEO) authoring, writing blogs, creating viral videos, sending informative emails, and using affiliate marketing.