Reclaiming magic and magical thought in the modern, mainstream world


The modern Western world has often raised its eyebrows at magic, associating it with madness and superstition. However, this ignores the fact of the matter that magic is a universal human experience which has existed in a multitude of forms across time and space.


Now, in his groundbreaking book, Ari Freeman presents his argument that magic is still a human universal - we’ve just forgotten how to talk about it!


Laying out clear and concise arguments, Pragmatic Magical Thinking will enlighten readers to how magic can be a practical approach to achieving real world results, drawing on evidence from science, philosophy, history and anthropology.


For both beginners at magic, and the long practicing witch or wizard, Ari Freeman’s book is a breath of fresh air for the world of magical studies, inviting readers to join him in placing magic in it’s rightful place as a serious and mainstream subject of conversation and enquiry.


Pragmatic Magical Thinking covers a wide and comprehensive selection of subjects in relation to your magical education. These include, but are not limited to: magic and memory, spirits, belief, magic in everyday life, science and magic, religion and magic, Kabbalist cosmology and morality.