by Marga Cabrera and Nuria Lloret
English | 2017 | ISBN: 1522509178 | 273 Pages | PDF | 6.5 MB
Reputation can be a pivotal factor to potential success throughout one's academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands.
Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.
Marga Cabrera, Polytechnic University of Valencia, Spain. Nuria Lloret, Polytechnic University of Valencia, Spain.
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