Language: English (US)

The why, where, and how to reaching the adaptive fashion customer through marketing.

https://www.udemy.com/course/marketing-adaptive-fashion/

This course, Marketing Adaptive Fashion, covers the last component in adaptive fashion: ensuring the customer finds out about well developed adaptive fashion products. In this course, we will cover the why, where, and how of marketing adaptive fashion. While this course is geared towards marketing teams and e-commerce specialists, learning what goes into merchandising adaptive fashion will also benefit designers, technical designers, production managers, merchandisers, buyers, company executives, and more. The prerequisites for this course are:

• Course 1: Introduction to Adaptive Fashion

• Course 2: History of Adaptive Fashion

• Course 3: Importance of Disability Inclusion in Fashion

• Course 4: Adaptive Fashion Customer Deep Dive

• Course 5: Adaptive Fashion Market Overview

In addition, students are encouraged to take Course 6: Developing Adaptive Fashion 1 - Adaptive Design, Course 7: Developing Adaptive Fashion 2 - Universal Design, and Course 8: Developing Adaptive Fashion 3 - Fit & Functionality in order to understand what goes into the adaptive fashion that is being marketed.

Following a brief instructor and course introduction in lecture 1, we will begin exploring marketing of adaptive fashion by comparing marketing for adpative fashion with marketing for non-adaptive fashion. In our next lecture, we will cover the importance of marketing adaptive fashion and the impact that proper marketing of adaptive fashion can make. In lecture 4, In this lecture, you will learn about the various channels through which to market adpative fashion. Lecture 5 wraps up this course by focusing on how to market adaptive fashion with easily actionable starting points.