Create and send strategic coupons in occasion of specific events to loyalize your customers and encourage them to buy. How you can benefit from it: You will loyalize your customers by sending a discount code on their birthday; You will be able to encourage your customers to purchase by sending them a "reward" coupon if they have spent a specific amount or placed a certain number of orders; You will be able to encourage users to go back to your e-commerce by sending an automatic coupon after a certain configured period since their last activity.